The lingerie market has occupied a significant position in the apparel industry in recent years with a global revenue of 82.1 billion U.S. dollars as it not only serves its functional benefit but is also considered a basic necessity to every woman. The well-known types of lingerie are bras, panties, Shapewear, and others include baby doll, corsets, and camisoles among others. Bra as an essential necessity and also a fashion accessory to every woman and it has captured the largest market share in 2015.
With the hot trending strapless bra out right now, there has never been a better time to get into the lingerie business. If you’ve been on Instagram at all in the past few months, then you’ve definitely seen those strapless bras on your feed.
These bras do not only look great, they also have a stand-out feature that pulls the boobs together to give some cleavage.
Although it might seem daunting trying to break into an industry with so many established players – the size of the market leaves a lot of possibilities. Women’s underwear is something that half of the population needs in one form or another – so success is dependent on how well you as an entrepreneur knows your audience and can deliver the products to them. Luckily we are here to guide you every step of the way with our blog posts, eBooks, and dedicated customer service.
Okay, so you know about the invisible bras that we love so much, another hot trending product is the body shaper. Designed to draw attention to the best features of today’s chic women, the shaping to enhance and slenderize their silhouettes and feel beautiful in their most beautiful and confident, under day wear and evening attire. People rave about the way their figures look trimmer, younger and sexier the moment they put them on.
And of course, a lingerie store would not be complete without a bra set and briefs and panties collection. Everything has been completely set-up for you to start making a name in the lingerie industry today.
We imported these products using the Oberlo dropship app from Aliexpress, all product images have been edited to look more visually appealing and the products description has been made to have all the important details about the product.
Drop-shipping is a great and low-risk option because it negates the need to design, manufacture or ship your products. Drop-shipping companies are manufacturers that will ship products directly to your buyers when the products are purchased. Here’s how it works: when a customer places an order – shipping and product info get sent over to your drop-shipper who sends the product out to your customer. With the Oberlo app we use, this process is automated for you; it will automatically input your customer’s address and even process the payment.
With this system in place, you don’t need to worry about storing stock or shipping items out of your home. This frees up more time for you to focus on building an online presence for your brand and attracting followers that you can funnel to your online store.
Once you are ready to start making sales – you’ll want to start thinking about finding an audience for your lingerie store. To make things easier, you might want to start by focusing on one of your trending product types, like the strapless bra or the body shaper. The best way to get started with finding an audience is via social media. When it comes to fashion brands – visual mediums like Instagram work best.
You’ll want to start by exploring profiles and hashtags that you believe are relevant to the expected audience for your store. Think about the celebrities they’d be following and what common interests they’d have with each other. When you understand what kind of audience you’re hoping to attract, you’ll be able to produce regular content that appeals to them and will start to pick up followers over time. Remember to like and comment on audience posts as well, to increase the exposure of your profile.
Another great way to market your product on Instagram is through the use of Instagram influencers. These are accounts with relatively large, established audiences who are employed by brands for the purpose of cross-promotion. Influencers have established credibility with their audience that can translate into credibility for your brand. Depending on the size of their following – some influencers may charge a fee for the promotion, but there are also smaller influencers for niches that can be low cost and also very effective.
Understanding what your audience find enjoyable will help you when creating content that gets your followers attention. You want to produce content regularly – but keep in mind that quality is more important than quantity. Remember to like and comment on audience posts as well. This will help to get exposure for your brand and help you build your following over time.
When it comes to posting on social media – it’s best to promote women’s lingerie is using lifestyle shots of people wearing your products. You can start with pictures you’ve taken yourself – or use the photos downloadable from the lingerie package file you get after purchase. As your brand grows, you might also consider posting pictures of your own customers wearing the product. This will help to build word-of-mouth brand recognition.
Another suggestion is using Facebook ads and retargeting your audience with Facebook’s pixel. This will allow you to remarket to people who have read your blog or browsed your store but didn’t make a purchase.You can use content curation to create blog posts. Content curation is when you find someone else’s content (a blog post, a meme, an inspirational quote etc.) and share it on your social media account, with credit to the original author.
Frequently Asked Questions
How long does it take for me to get my store after payment?
Because we are a Shopify Plus Partner, we can transfer your new store to you within 24 hours during weekdays. We will send an admin request to the email you used in making the purchase if you would like to use a different email for the admin, please contact us at firstname.lastname@example.org or chat with an agent through the chat box below.
Why do the stores have no domain name?
We believe in making stores that entrepreneurs can turn into million-dollar businesses, and because every entrepreneur has a different story to tell, we think the domain name should be selected by the store owner. We can, however, guide you through the buying process. We have written a comprehensive blog on “How to choose and buy a domain name”
Can I request a custom store in a different niche?
Because we do an intensive research on every store we build to make sure it is a great niche, we do not accept custom store request. We do however accept niche suggestions, please contact us if you would like to suggest any niche, and you’ll be the first to know if we build a store in that niche
Someone else bought a store I wanted to buy. Can I still get it back?
Unfortunately, you cannot get it back, we can, however, let you know when a new store is available in that niche. Please contact us with the niche and we will keep you on the loop.
What if I changed my mind after buying a store? Can I get a refund?
We have a 100% money back guarantee that applies if you have a problem with your store and our customer service team was not able to rectify that problem, although we have not had such an experience before. If you, however, decide to change your mind for some other reason, please contact us within the first 7 days of purchase with your request (we will ask a few questions), if our team approves your request, we will walk you through the refund process.
When will I be able to launch my new store and start making sales?
Within the first 20 minutes of getting your store, you can start making sales, all you need is to pick your Shopify plan and choose a domain name. Every other aspect of your new store has been completely setup.
I am new to dropshipping, what kind of support will I get?
Our live chat is available 24/7, if you ever get stuck, need assistance or advice, just start up a chat and our support will assist you.
How do you decide which niche to pick?
Some of the questions we ask ourselves are: 1. Is the niche scalable? 2. Is the niche brandable? 3. Is there a demand for the products? 4. How Long will the demand last? 5. What is the availability of the products on Aliexpress and what is the rating of the supplier 6. Can this niche be sold worldwide? We use statistical tools and online research to answer most of these questions. All our niches must check all the boxes.
Do I get the Instagram account displayed in the store?
Social media accounts are for display purposes only. A pack of all images will be available for download after purchase.
If you have any other question please chat with our support using the chat box below.